Making Portsmouth businesses visible to AI.
Local Portsmouth team combining SHEQ expertise with AI-first web development.
The problem with most local websites
Most local business websites were built for Google's old ranking algorithm — keyword stuffing, backlink counting, meta descriptions. That model is dying fast.
When someone asks ChatGPT “Who's the best electrician in Portsmouth?” or Google surfaces an AI Overview, it's not reading your keyword-stuffed meta description. It's looking for structured, trusted, entity-rich content that AI systems can parse and recommend.
Most local business websites are completely invisible to AI. We fix that.
Our approach: GEO
Generative Engine Optimisation (GEO) is the new layer of SEO — built for AI-generated answers. It helps your pages surface inside responses from ChatGPT, Gemini, Perplexity, and other LLM assistants. Where SEO improves rankings, GEO improves visibility inside AI answers. Every site we build is optimised for both:
Why trust us?
IRCA Registered Principal Auditor
Internationally recognised audit credentials with 500+ completed audits across 5 countries. We bring rigour and process discipline to every engagement.
AI Governance Expertise
ISO 42001 AI management system specialist — we understand AI from the inside out, not just as a marketing buzzword.
Portsmouth-based
We're genuinely local. We know the Solent business community, your competition, and what your customers are actually searching for.
AI-first by design
We don't retrofit GEO as an afterthought. Every site we build is designed from the ground up for AI visibility, structured data, and semantic content.
The team
Jason Misters
Founder & Principal Consultant
IRCA Registered Principal Auditor with ISO 42001 AI governance expertise and 500+ audits across 5 countries. Based in Portsmouth, Jason founded Solent Signal to give local businesses the AI-first web presence they need to compete in the AI search era.
Responsible AI — not just a buzzword
Our secret weapon: SHEQ rigour applied to AI development
Most small AI startups are built by developers. We're built by an IRCA Registered Principal Auditor with deep expertise in ISO standards and management systems. That means every AI solution we design has governance, accountability, and data security built in from day one — not bolted on as an afterthought.
We design AI solutions that align with the international standard for responsible AI governance — ensuring your systems are auditable, transparent, and trustworthy.
We apply ISO 27001 principles to every build — considering data minimisation, access controls, and secure processing from the outset.
Our agents are designed to escalate appropriately. We never build systems that remove human oversight where it matters — your team stays in control.
Every platform we build handles personal data in line with UK GDPR requirements. We advise on lawful basis, retention policies, and data subject rights.
When you're trusting AI to represent your business and handle your customers' data, you want it built by someone who understands audit standards — not just algorithms.
Ready to get found by AI?
Get your free audit — we'll show you exactly what's missing.
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